Finally, a Business Platform

Designed for Womxn, by Womxn.

At The Heroines, we created a platform that integrates the realities of womxn entrepreneurs—your cycles, values, and holistic needs—into the way you design and grow your business. It’s about more than profits: it’s about regenerating businesses, communities, and the future.

We combine tools like AI, leadership frameworks, and human design to help you build smarter, lead boldly, and thrive on your terms.

THE HEROINE BUSINESS

Outdated Systems Don’t Work for Womxn—And They Won’t Build the Future.

Most womxn entrepreneurs are stuck in systems that demand relentless hustle while ignoring their values, needs, and vision for a better future. They’re overwhelmed, burnt out, and trying to balance leadership, life, and wellbeing in a world that feels like it’s constantly against them.

At The Heroines, we don’t avoid the work—but we reimagine it. We guide you to:

  • Build businesses that align with your values, so every step feels meaningful.

  • Lead with clarity, confidence, and tools designed for your strengths and natural rhythms.

  • Leverage AI and innovative strategies to amplify your results without wasting energy.

  • Wellbeing of the founder, team, stakeholders and planet is the core of success, redefined.

This isn’t hustle—it’s inspired action. You’ll work soft and hard, and with consistency…and every move will have purpose. It’s about building a business that’s aligned with YOU and leading boldly to create the future you want.

"Validate Your Humanity. Take Inspired Action. Make Heroine Business."

the heroines

  • Because the systems running the world weren’t built for womxn—or the future.

    At The Heroines, we’re here to change that. We exist to help womxn entrepreneurs design businesses that honor their values, amplify their strengths, take inspired action, tell and spread their stories and serve both humanity and the planet.

    This isn’t just about creating profit—it’s about building the heroine’s way of leading and working. One where wellbeing, innovation, and impact are at the center.

    The Heroines is the platform for womxn who are ready to rewrite the rules, lead boldly, and create businesses that matter—for themselves and for the world.

  • Womxn are not just leaders—they are architects of the future. The X chromosome, the genetic foundation of womxn, carries the blueprint of adaptability, resilience, and long-term thinking, traits essential for navigating complex, uncertain times.

    At The Heroines, womxn is a term that transcends gender—it defines those who birth the next phase of humanity and business evolution. Womxn are the bridge between generations, cultures, industries, and species, harmonizing with cycles, transitions, and systemic transformation in ways that create sustainable, future-fit businesses.

    When womxn are well, they build economies of care, intelligence, and innovation—uplifting families, industries, and planetary life itself. Their leadership is key to a thriving human-AI era, where intuition meets technology, and well-being drives performance.

    The Heroines honors this power—helping visionary womxn build businesses that thrive with their rhythms, regenerate their well-being, and create the businesses of tomorrow.

  • A Heroine is a visionary—a creator who reshapes the world, her business, and herself with every step she takes. She doesn’t shrink into outdated systems or follow rules that harm life. Instead, she builds businesses that breathe, circulate abundance, restore balance, and spark meaningful innovation.

    She holds both ambition and surrender, failure and growth, knowing her value is the foundation of everything she creates. Rooted in her values and inspired by her innate wisdom, she leads boldly—evolving through every challenge and defining success on her own terms.

    A Heroine doesn’t just lead; she reinvents. She takes full responsibility for her impact, transforming the future by valuing herself first.

    The most powerful part? You define what it means to be a Heroine. Your journey is the blueprint for a better world.

  • At The Heroines, we stand for PIVOT—a framework that reflects the core of what we believe and champion for womxn entrepreneurs:

    • Purpose-Driven Wealth Creation: Build businesses that make money while creating meaningful impact—aligned with your values and designed to serve humanity and the planet.

    • Inspired Leadership: Lead boldly with clarity, confidence, and tools tailored to your unique strengths and natural rhythms.

    • Values at the Core: Create ventures that honor your truth, amplify your voice, and reflect what matters most to you.

    • Optimal Wellbeing: Prioritize your mental, emotional, and physical health as the foundation for sustainable success.

    • Thriving Future: Inspire the next generation to value themselves, their stories, and their role in shaping a better, more connected world.

    PIVOT is more than a philosophy—it’s the foundation of The Heroines. We’re here to help womxn entrepreneurs align their work with their values, lead with intention, and create businesses that transform their lives and the future.

OUR CORE SERVICES

The Heroines Ibiza Lab

The Heroines Ibiza Lab

Transformative Gatherings on the Magical Island of Ibiza

We adore our island, and we believe in the power of intimate conversations to ignite transformation. These gatherings are more than events—they’re curated experiences designed to accelerate your entrepreneurial journey, deepen your impact, and connect you with like-minded womxn who are rewriting the rules of business and leadership.

Our first gathering kicks off on (1) February 11th, 11:00-13:00 CET, where innovation meets the soulful magic of Ibiza.

Next (Every Tuesday on the 3rd week of the month at 11 am CET)

(2) March 11th, (3) April 15th, (4) May 13th, (5) June 10th, (6) July 15th, (7) August 12nd, (8) September 16th, (9) October 14th, (10) November 11th & (11) December 16th.

Imagine sitting with inspiring peers, sharing bold ideas, and diving into meaningful dialogue in an environment that sparks clarity, creativity, and connection. This is your moment to step away from the noise, align with your purpose, and unlock new perspectives in the company of extraordinary womxn.

Seats are limited to keep the experience intimate and impactful.

Contact us to be invited—your next breakthrough starts here.

Canay Atalay, initiator of The Heroines

I embody what it means to lead with courage, clarity, and purpose—because I live it every day. From building businesses across borders to raising two daughters as a single mother, I’ve rewritten my narrative of what’s possible for womxn leaders in the modern age.

As an ex-athlete turned global innovation consultant, my journey bridges worlds: scientific precision meets intuitive wisdom, innovation meets regeneration, and ambition meets heart. I don’t challenge the status quo, my attention is precious—I craft new paradigms for leadership, grounded in purpose and guided by the wisdom of life.

My mission is clear: to in-power visionary leaders to create businesses and legacies that regenerate not just themselves but their teams, communities, and the world.

Together, we’ll create the legacy of leadership that we, our children and future generations deserve.

WHAT OUR HEROINES ARE SAYING

"The Heroine Labs create light out of darkness, turn despair into hope and action." — Chiara Jovanovic [USA]

Canay’s course changed my life on many ways. The Heroines is the best program I have taken about conscious business. It also helped me to think my business as a whole, more conscious. That thinking is now integrated to our business." — Helene Auramo [Finland]

From now on, I'll just be a conscious, daring Heroine. Every minute of my day.” — Desiree Driesenaar [Holland]

"The Heroine Labs create light out of darkness, turn despair into hope and action." — Chiara Jovanovic [USA] • Canay’s course changed my life on many ways. The Heroines is the best program I have taken about conscious business. It also helped me to think my business as a whole, more conscious. That thinking is now integrated to our business." — Helene Auramo [Finland] • From now on, I'll just be a conscious, daring Heroine. Every minute of my day.” — Desiree Driesenaar [Holland] •

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